Current:Home > ScamsAdidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye -Visionary Wealth Guides
Adidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye
View
Date:2025-04-12 17:28:30
Adidas has begun selling off sneakers that were created in partnership with the artist Ye (formerly Kanye West) before the German sportswear company cut ties with the celebrity.
Adidas says a "significant amount" of money made from its remaining inventory of the "Yeezy" brand sneakers will be donated to organizations that are fighting antisemitism, racism and hate, including the Anti-Defamation League and the Philonise & Keeta Floyd Institute for Social Change, founded by George Floyd's brother.
Adidas ended its partnership with Ye in October, after he made a string of antisemitic remarks.
It's still unclear whether Ye will receive any profits from the shoes, which currently range in price from $70 to $260 a pair and went on sale in the U.S. on Wednesday.
The company says it consulted with "a diverse group" of employees, organizations and consumers before deciding what to do with the leftover product. Adidas said it followed through on committed production orders even after the partnership was terminated in order to protect supply chain partners.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
In April, investors announced they would sue Adidas over Ye's remarks, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
NPR's Emily Olson contributed reporting.
veryGood! (95)
Related
- 'Malcolm in the Middle’ to return with new episodes featuring Frankie Muniz
- US Park Police officer fatally shoots fellow officer in attempted dry fire, police say
- Nevada judge tosses teachers union-backed petition to put A’s stadium funding on 2024 ballot
- Chrishell Stause Shares If She’d Release a Song With Partner G Flip
- Rylee Arnold Shares a Long
- Man sentenced to 48 years in prison for Dallas murder of Muhlaysia Booker
- It’s Election Day. Here is what you need to know
- General Motors’ autonomous vehicle unit recalls cars for software update after dragging a pedestrian
- Working Well: When holidays present rude customers, taking breaks and the high road preserve peace
- Netanyahu faces rising anger from within Israel after Hamas attack
Ranking
- Former Syrian official arrested in California who oversaw prison charged with torture
- Brittany Mahomes Shares Glimpse Into Girls’ Night Out With Taylor Swift
- The FDA is sounding the alarm about contaminated eye drops. Here's what consumers should know.
- Robbers break into home of Brazilian soccer star Neymar’s partner, she said on social media
- This was the average Social Security benefit in 2004, and here's what it is now
- College football bowl projections after Week 10: It's crunch time for playoff contenders
- My eating disorder consumed me. We deserve to be heard – and our illness treated like any other.
- 4 charged in theft of 18-karat gold toilet
Recommendation
Rolling Loud 2024: Lineup, how to stream the world's largest hip hop music festival
Chrishell Stause Shares If She’d Release a Song With Partner G Flip
Mom of accused Cornell student offers insights into son's mental state, hidden apology
Half the people on the planet eat rice regularly. But is it healthy?
Hackers hit Rhode Island benefits system in major cyberattack. Personal data could be released soon
Highlights of Trump’s hours on the witness stand at New York civil fraud trial
To figure out the future climate, scientists are researching how trees form clouds
Jeremy Allen White Reveals the Story Behind His Comment on Alexa Demie's Lingerie Photo Shoot